Zoe's process is simple but ticks off the daily essentials like high strengths, antioxidants and SPF, ranging from the "thinnest and most active" to thickest. She starts with her "mousse" cleanser (no harsh foaming agents here) before using a facial mist and applying vitamin C.
"I use vitamin C every day, I think it's just a great antioxidant but it's also really good for evening out skin tone and brightening," she says.
IRL she recommends letting each skincare step dry for 60 seconds but for the purposes of brevity she presses on. Next, she uses the best selling Go-To Face Hero – a lightweight but super nourishing face oil.
"Particularly if you're indoors all the time and you're under heating and your skin is drying out or you're sitting in front of the TV all day, look after your skin, give it what it needs to stay healthy and vibrant," she says.
From there, you can apply a face cream or sunscreen or "porque no los dos" with Go-To's Zincredible mineral, tinted SPF. Zoe says you can leave it at that or add some extra coverage if you're lining up a video call coz let's be honest, those computer cams are harsh. Foundation is next (she uses a US brand called Vapour) and concealer (by IT cosmetics), followed by a quick lash curl and tubular mascara. The latter is excellent for "corona crying" whether it be stressful sads or positive tears seeing healthcare workers do their amazing thing, she says.
Zoe finishes with a little bit of colour on the eyes (a wash of Trinny London "Fortune"), some Covergirl liner under the lashes for definition, brow pencil and gel, before finishing with some cream blush on her cheeks and lips.
The mum-of-two also gives a major shout out to the facialists, estheticians, hairdressers and other small businesses who have lost their livelihoods, encouraging anyone who can to buy gift vouchers or order delivery. Her daughter Rudi also has some wise words for anyone ignoring social distancing guidelines...