We get it—you’re all contoured out. Face contouring, hair contouring, leg contouring, and now—oy vey—boob contouring. Yep.
But, as many in the small boobs club (proud member, right here) and the drag community know, boob contouring isn't actually a new thing. It’s been around for decades, probably because 1. It’s super-easy, and 2. It works. In the midst of the current contouring craze, it’s no surprise that this long-standing cleavage-boosting technique is getting some extra attention (Mic just reported on the trend taking off on Instagram).
Social media is chock full of beauty queens using boob contouring to make their breasts look like implants—improbably round and perky.
See Instagram icon Huda Kattan demo it here:
Some even go as far as to contour the collarbone, running that same contour shade beneath and above the bone, and a highlighter along its center ridge, like vlogger Laura Lee does here:
So how much of an effect does contouring really have on your cleavage? Here's what Lee looked like before:
To be clear: Boob contouring is unnecessary. And, IMO, doing the whole shebang is a little excessive. Your boobs are not going to the prom—and they're gorg just as they are! But if you’re an A-cup (again, right here), and you want a little extra dimension in a swimsuit or evening outfit, it’s a five-second solution.
Here's my advice: Grab a flat contouring brush, like Becca The One Perfecting Brush ($49, ulta.com), dab it in your bronzer compact, and make a quick “V,” moving the brush from the side nearest your armpit toward your body’s center in a downward curve, dipping in the center to create cleavage, and finally, bringing the brush up and outward to outline the top of the other breast. Voila, you now have a rack.