Social media is chock full of beauty queens using boob contouring to make their breasts look like implants—improbably round and perky.
See Instagram icon Huda Kattan demo it here:
Some even go as far as to contour the collarbone, running that same contour shade beneath and above the bone, and a highlighter along its center ridge, like vlogger Laura Lee does here:
So how much of an effect does contouring really have on your cleavage? Here's what Lee looked like before:
To be clear: Boob contouring is unnecessary. And, IMO, doing the whole shebang is a little excessive. Your boobs are not going to the prom—and they're gorg just as they are! But if you’re an A-cup (again, right here), and you want a little extra dimension in a swimsuit or evening outfit, it’s a five-second solution.
Here's my advice: Grab a flat contouring brush, like Becca The One Perfecting Brush ($49, ulta.com), dab it in your bronzer compact, and make a quick “V,” moving the brush from the side nearest your armpit toward your body’s center in a downward curve, dipping in the center to create cleavage, and finally, bringing the brush up and outward to outline the top of the other breast. Voila, you now have a rack.