Subscription data shows that it’s not drama channels, reality TV, movies or even docos that are the most popular on Foxtel – rather, Fox Footy has been the number-one subscription TV channel for women over the latest three-month period (April - June 2017).
Yep, Fox Footy beat TVH!TS, LifeStyle, ARENA, Sky News, Movies and everything else to become the most popular thing for women to pay to watch.
While we were shocked by the result, Sarah Jones, FOX FOOTY Host, was not. “I'm not at all surprised! I’ve always loved footy,” she says.
“My sisters, girlfriends, aunties and cousins are all as passionate about the game as anyone. In fact, my 3-year-old daughter asks most days, ‘Is my team on Fox Footy today?’”
Fox Footy also took the number-one slot this time last year, however the share against women year on year is up five per cent.
“I think the birth of AFL Women’s this year just validates how massive female engagement in [football] is,” she continues.
Curious about what subscription TV channels took the other top spots for women? “Based on share of total viewing, for the recent three-month period, TVH!TS and LifeStyle were number two and three, respectively.”