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You Guys, The Kale Craze Is Officially Done And Dusted

*spits out sad salad* - by Lucy Bode
  • 03 Oct 2019
You Guys, The Kale Craze Is Officially Done And Dusted
20th Century Fox

We’ll let you in on a secret, folks: kale is dead.

As Amanda Mull writes in a piece for the Atlantic (aptly entitled, The Saddest Leafy Green,) Google trend searches for the ‘It’ vegetable of the decade have taken a nosedive over the past 12 months. The exception? January – presumably thanks to health-nuts going HAM on their NY’s resolutions. In-store, sales have also experienced a steady decline. Now, they’re as low as they were before Gwyneth Paltrow introduced us to the concept of kale chips (iconic).

Understandably, the Twittersphere is thrilled by the news:

RELATED: Happiness Smoothie Recipe: Kalette and Frozen Berries

Megan McArdle on Twitter
Bret Taylor on Twitter

Honestly, we’re not surprised: we’ve known for a while that kale isn’t *actually* that good for us. A 2014 Centres for Disease Control study ranked it the15th healthiest leafy green. Then, this year, kale made it onto the Dirty Dozen list, meaning the Environmental Working group (EWG) reckons it’s one of the most pesticide-ridden vegetables you can buy.

Despite these stats, some sickos aren’t ready to goodbye:

a.m. on Twitter
UhhhClem on Twitter
Emily Zanotti on Twitter

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Lucy Bode
Lucy Bode
Lucy is Women Health’s digital editor, social media specialist and the go-to girl for all things holistic wellness. Her background as a journalist and passion for food, fitness and integrative medicine has led her to write for some of Australia’s leading publications over the course of her career.

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