The memo? Skip shaving in favour of a going el natural – and honestly, we couldn’t be more on board.
The motive behind the campaign is two-fold: to knock back the notion that women shouldn’t have body hair and also raise funds for the climate change crisis.
"A very hairy new year to you all!!,” a post on the Januhairy IG account reads. “Today marks the first day of #januhairy2020 where women all over the world come together to drop our razors for the month of January.”
While the campaign is targeted primarily at women, “all genders and identities” are encouraged to get involved. “Let's educate one another on ALL experiences within this 'prickly' subject,” the post continues.
‘Januhairy’ is the brainchild of Laura Jackson, a former drama student at Exeter University, who started the campaign after growing out her body hair for a performance. Since then, it’s grown into an international movement that supports all kinds of worthy causes.
"Our charity focus this year is to support TreeSisters in protecting, restoring and funding reforestation... We envision a world in which it is normal for everyone to protect and restore themselves and their world, a plight we resonate with as women, to protect and restore our personal natural habitats!”
While most people are here for it, the announcement has stirred up a bit of debate on social media.
“It’s important that we see these (negative) comments because it reminds us why we are doing this campaign and what opinions we are trying to change,” Laura said in an interview with TODAY Style. “These people don’t understand this yet and that’s OK… that’s what the campaign is for. At least we are all talking about it!”