It only takes five minutes on Instagram to realise that keeping it real is catching on in every facet of life right now. Eating clean and staying healthy (inside and out) are wellbeing goals, and many of us are going the extra mile to keep the toxic nasties out of our life as much as possible.
Which is why, when it comes to looking after our skin, things can get a little murky. Until recently, skincare has been the exclusive domain of products with unpronounceable ingredients produced exclusively in labs. But not anymore. Innovative brands like newcomer Raww are paying close attention to the natural skincare benefits of superfoods, and what they’ve created is a game-changer.
Raww is an Australian-made, certified cruelty-free, natural cosmetics and skincare brand that recently launched its range of superfood-infused products made with natural and organic ingredients that bring a shot of goodness to your skin in every product.
Enriched with superfoods including Coconut Water, WildBerry Harvest™, Manuka Honey, Argan Oil, Green Tea, Goji Berries, Kakadu Plum and Kale, Raww has harnessed the unique benefits of these powerful ingredients and others, to create a range that is arguably one of the healthiest in the world.
Coconut Water is at the heart of Raww’s products – its skin-loving, nutrient-rich properties help to moisturise and maintain healthy, balanced skin. The foundation, BB cream and skincare ranges are powered by WildBerry Harvest™, a unique blend of three Australian super-berries: Pepperberry, Riberry and Muntries. This clinically proven super-combo increases long-term skin hydration, boosts radiance and balances the skin, bringing all the benefits of premium skincare, but without the toxic nasties. They’re also naturally fragranced with variations of Coconut, Vanilla, and Citrus so they smell as great as they feel.
To give you some examples of the benefits of superfoods, we’ve had a look at some of Raww’s bestsellers and how they love your skin, from head to toe.
Recover-ME Face Oil ($29.99)
The ultimate moisture-recovery oil for dull, tired skin. Lightweight for easy absorption and enriched with the moisturising power of Coconut Oil, Avocado Oil and Grapeseed Oil. Can be used alone or mixed with moisturiser for a super hydration boost.
From the Earth Loose Mineral Powder ($34.99)
Loose mineral powder with a no-mess pot. Infused with Coconut, Goji Berry, Cranberry and Kaolin Clay to help refine the texture and appearance of skin. Available in six shades.
Fruit Fusion Lip Oil ($24.99)
Your new handbag hero, this superfood-infused lip oil is made with Coconut Oil, Avocado Oil and Grapefruit Peel Oil for a high-gloss finish and nourished lips. Available in three shades. Other ingredients include Kakadu Plum to help plump and firm the texture of lips, as well as Shea Butter to seal in moisture.
Kale’d It Nail Lacquer ($14.99)
Kale for nails? Yes, you can! A breathable formula powered by Kale protein stimulates keratin production for strong, healthy nails. Further enriched with Acai Berry, Coconut Oil, Sweet Orange Oil and Pomegranate Oil to help keep nails in top shape, while delivering a super-shiny, breathable finish to lock in colour.
Buff-ME Sugar Coffee Body Scrub ($24.99)
Banish dry skin with this naturally sweet body scrub. Super-fine coffee grounds and brown sugar work together to remove rough patches, invigorating and smoothing skin. Super-charged with WildBerry Harvest™ concentrate for maximum hydration, paired with the moisturising power of Cocoa Butter, Shea Butter and Coconut Oil.
To find out more about Raww, shop the range or find your closest stockist, you can check them out at rawwcosmetics.com.