From April 27, uni’ll now be able to drop your empty beauty products off at labelled bins or you can pass them onto a team member at a registered MECCA, Mecca Cosmetica and Mecca Maxima store across Australia and New Zealand. Gone are the days of throwing away well-loved and used bottles, pots, tubes and palettes with little afterthought for where they go in terms of landfill. Now, we can turn a conscious eye to their disposal.
Similarly, David Jones has also launched a recycling program with TerraCycle, called BeautyCycle which launched nationally in stores on April 22. The recycling boxes are stationed in David Jones stores, with the following materials able to be recycled: soft plastic, rigid plastic and pumps, glass bottles, jars and pots, masks and packaging as well as makeup products including foundation bottles, lipsticks, eyeshadows, compacts and mascaras. Once collected, the products will be sorted, shredded, melted down and turned into plastic pellets that can be used as a substitute to virgin plastics in order to make new items.
In a press release, Rachel Duffy-Packer, general manager of beauty at David Jones, said: “As a community, we are acutely aware of the fragility of our planet and this is increasingly playing a role in influencing our shopping habits and what we expect from the brands that we choose to support.”
“Our customers have responded well to our Mindfully Made shoppable edit online. We can see their values driving their shopping behaviour, and their desire to do more. Our partnership with TerraCycle for our BeautyCycle program will ultimately help to break the cycle of waste in the beauty industry as together we strive to contribute to a more environmentally conscious future.”
As climate change continues to be the greatest threat to our species, these innovative ways to reduce our environmental footprint are greatly appreciated. It might be a small step forward, but at least it’s in the right direction.