“Our findings are important because they indicate that the majority of women worldwide may be dissatisfied with the size of their breasts,” says lead researcher Professor Viren Swami.
“This is a serious public health concern because it has significant implications for the physical and psychological wellbeing of women.”
Breast cancer is currently the leading cause of cancer-related deaths among females, with survival rates directly linked to breast awareness.
“Breast size dissatisfaction may result in avoidance behaviours that reduce breast awareness, particularly if a woman’s breasts trigger feelings of anxiety, shame, or embarrassment,’ explained Professor Swami. “Another key finding is that breast size dissatisfaction decreases with age,” adds Prof Swami. “It is possible that older women experience less pressure to attain breast size ideals or that motherhood and breastfeeding encourages women to focus on the functional purposes of breasts rather than seeing them purely in aesthetic terms.”