As the world continues in its united front against climate change (albeit with some countries taking a more active approach than others), companies are taking stock of a changing market and doing all they can to cater to an increasing demand for sustainable products that are eco-friendly. When it comes to the footwear industry, UGG is pioneering a new future as the company launches a plant-based range made from renewable sugarcane.
Named the ‘Plant Power’ collection, the range consists of three iconic footwear styles featuring carbon-neutral materials. And with prices ranging from $120, it’s certainly an affordable way to not only buy shoes that are in keeping with your individual style, but reflect your morals too.
Speaking about the new launch, Andrea O’Donnell, president of UGG and Koolaburra - owned by Deckers Brands - said, “We’re committed to doing our part to combat climate change. Our design team took inspiration from our iconic styles and created new silhouettes with carbon-neutral, plant-based materials.”
O’Donnell added: “The resulting Plant Power Collection tells a story about what is possible and it’s an exciting step in on our journey towards a more sustainable future.”
The Fluff Sugar Platform and Fluff Sugar Sandal shoes feature a fluffy material made from TENCEL Lyocell that is responsibly harvested from trees. As for the soles, they’re made out of sugarcane: a rainwater-dependent resource that removes CO2 from the atmosphere and doesn’t require irrigation.
The new Chukka boots take a similar approach, being lined with TENCEL Lyocell. The soles are made of LACTAE HEVEA: latex harvested from the Hevea rubber tree. The upper is also woven from an environmentally-preferred blend of 55 per cent cotton and 45 per cent hemp.
The new approach from UGG shows a dedication to using innovative, sustainable materials. The company has said it is committed to making its products “better for both consumers and the planet” and says it will achieve this by “seeking and using innovative materials.” The band has also announced targets to increase its use of recycled, repurposed, regenerated (plant-based), renewable (bio-based) and certified fibres by 35 per cent by 2027.
You can shop the new collection here.