But as far as Priceline is concerned, it seems the customers have spoken, as they just announced their best-selling foundation in the past year in a new report.
NUDE BY NATURE's Mineral Cover foundation was the best seller, with 2000 flying off the shelves per week in the last 12 months.
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The product has been praised in reviews for giving a natural look and soft coverage.
At a retail price of $39.95 it's also good value, so it's not hard to see why people love it!
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Other best-selling products from the past year included cult eyeliner MAYBELLINE Master Precise Liner in Blackest Black and moisturiser BLACKMORES Natural Vitamin E Cream.
Priceline strikes again! It's pretty much the Kmart of the beauty world - reliable, cheap and good value!
But you better get in quick, coz it's only discounted for a limited time. Shop it here.