Skincare for your vagina is now a thing. Yep a company called The Perfect V has created a whole range of prods for your vagina, including VV cream, exfoliator (ouch!), beauty mist and highlighter.
Err, hold up. Say what? The Very V Luminiser promises to highlight, soften and illuminate your vagina. It has “luminious iridescent colour to add some extra prettiness to the V.” Because, you know, your V might not be shining as bright as it could. Oh, and in case you were worried about a patchy V, the “Vitamin E evens skin tone and prevents dark spots.”
We’re unsure if you’re just meant to feel super smug that your V is glowing under your clothes – or if it’s more a pre-bedroom antics/naked around the house kind of vibe. TBC.
Bad news if you’re keen to brighten up your vagina: the luminizer is only available in Scandinavia. You can join the wait list for new country release dates though. Phew.
The Perfect V website says their whole range promotes “pure, indulgent pampering and love for your ‘V.’ It is a multi-tasking luxury skincare formulated to rejuvenate, enhance and beautify the ‘V.’ It’s PH-balanced, dermatologist and gynecologist tested - clean beauty and paraben-free.” At least it’s got the gyno’s tick of approval.
The Copenhagen-based founder started the line after being inspired by the body confident Scandi lifestyle. Their site says, “In the words of the legendary Diana Vreeland, ‘give them what they never even knew they wanted…’ and The Perfect V™ does.” Do you really want to highlight your vagina though? Jury's out.