Since co-founding P.E Nation with Claire Tregoning (the friends met while working at label sass & bide), Pip Edwards has consolidated her place as one of the most influential Aussies in the fashion-meets-fitness space. There are snippets of her life on Instagram – the events, workouts, clothes, beach days with son Justice, 12 – but behind the photos is a woman who’s been through as much of a journey as the brand she lives and breathes.
Here's what a day in the life of this power house looks like.
I get up early, like 5:30 or 6am. I sort out my dog, sort out Justice and drop him to school or to my mum’s depending on what morning it is.
I go to pilates Monday, Tuesday, Wednesday, then come into the office.
Anything from meetings to photoshoots to financial budgets to planning to product ranging – you name it, it happens all day.
I pick up the dog from his doggy day care, pick up Justice, go home, cook, sort out homework, put him to bed, then [do] more research.
That’s my creative time. When no one’s around and I’ve got my licorice tea.