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The Period Emoji Is Here To End The Stigma Surrounding Menstruation

FINALLY. - by Lucy Bode
  • 01 Nov 2019
The Period Emoji Is Here To End The Stigma Surrounding Menstruation
Getty

Along with a reboot of The OC and jeans that are *actually* comfortable, we’ve been asking for a period emoji for like, ever. Which is why we’re stoked to report that day has finally arrived.

Today, Unicode – a California-based organisation that manages the distribution of emojis – has released a blood drop emoji as well as a ton of other inclusive designs (think hearing aids, wheelchairs, guide dogs and prosthetic limbs.)

The news comes after years of campaigning carried out by Plan International, with more than 55,000 people across the UK and Australia petitioning for it to be added to the global keyboard for smartphone users.

RELATED: FYI, The Average Menstrual Cycle Isn’t Actually 28 Days Long

phone
Getty

Their research also established a definitive need to break the taboo around menstruation. Their survey of women aged 18-34 showed half (47%) believed a period emoji would make it easier for them to talk about their flow with female friends and partners.

Susanne Legena, CEO of Plan International Australia, says the move has been a long time coming.

“We are so thrilled to see this emoji finally available on our smartphone keyboards,” she said. “For too long, periods have been obsessively silenced and euphemised. We know that this has a terrible impact on girls in particular, ranging from girls feeling embarrassed to talk about their periods with their peers, to girls missing school for fear of being shamed, to girls suffering serious reproductive health problems.”

toilet
Getty

“The issue of period stigma is a serious one and while an emoji isn’t going to solve this on its own, it will help change the conversation. Ending the shame around periods begins with talking about it." 

RELATED: So, How Long Is Your Period Really Supposed To Last? 

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Lucy Bode
Lucy Bode
Lucy is Women Health’s digital editor, social media specialist and the go-to girl for all things holistic wellness. Her background as a journalist and passion for food, fitness and integrative medicine has led her to write for some of Australia’s leading publications over the course of her career.

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