Naomi Osaka Is Launching Her Own Skincare For POC

by | Apr 29, 2021

When it comes to spending time outdoors, tennis players tend to dominate the field. With matches ranging anywhere from one to six hours, having to endure the physical strain of competition under the watchful glare of an unrelenting sun seems to be a requirement of the sport. Not surprisingly, sunscreen is a must. Though a common myth suggests that those with darker skin tones don’t need to wear sunscreen, tennis star Naomi Osaka knows all too well that melanoma doesn’t listen to skin tone or gender. Consequently, she’s taking matters into her own hands and is set to launch her own line of SPF skincare. 

The reigning champion of the Australian Open spent most of her life eschewing sunscreen and SPF, believing she didn’t need to wear it because of the misconceptions surrounding sun protection and darker skin tones. But having woken up to the fact that people with darker skin types are still at risk of developing skin cancer, Osaka is on a mission to ensure others don’t make the same mistakes she did in her youth. 

The range has been designed specifically for people of colour. In an interview with Business of Fashion, Osaka revealed that she named the brand Kinló, a nod to her Japanese and Haitian roots as the name ‘kin’ means ‘gold’ in Japanese and ‘ló’ means ‘gold’ in Haitian Creole. The skincare range is expected to drop during autumn in the southern hemisphere. 

The range will include five products, including an SPF40+ tinted moisturiser and 50+ sunscreen for outdoor activities. Speaking about the development of the products and the role of CEO that she will soon be stepping into, Osaka said: “What drew me toward this project is having memories of being. Kid and not knowing how to protect my skin…I only started wearing sunscreen recently.”

She went on to add: “There is a public-health need. I used to tell people that I didn’t need to wear sunscreen – but even if you have melanin, you need to take care of your skin, and I am passionate about that.”

Osaka isn’t the first tennis star to forge her way into the skincare industry. Just recently, tennis alum Venus Williams launched her own SPF-focused skincare line through her brand, EleVen, which also focuses on darker-skinned customers. In an interview with The Cut, Williams explained: “I wasted the first 35 years of my life in full sun exposure, you know, six or seven days a week. And I regret that.”

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Women Fleeing Domestic Violence Can Now Receive A One-Off Support Payment

It’s been labelled the shadow pandemic and the fact remains that for many women across Australia, domestic violence is a lived reality that doesn’t discriminate by age, occupation, or socio-economic status. Researchers have found that during Covid-19 lockdowns, there was a surge in family and domestic violence, with agencies experiencing a surge in demand as nearly half their clients reported an increase in controlling behaviours. 

As many who have lived through such turmoil and trauma can attest, the roadmap to fleeing such situations at home can be fraught with challenges and extremely difficult to navigate, particularly when such bureaucracy makes it even harder. Now, it’s been announced that women fleeing a violent relationship will be given a one-off $5,000 payment as part of a federal government trial scheme. 

Known as the “escaping violence payment scheme,” the government has set aside $144.5 million over the next two years to give women $1,500 cash, with the remainder to pay for goods and services, bond, school fees and other necessaries to establish a new safe home. UnitingCare Network will be tasked with delivering the payments while helping link women and their children with relevant community services. 

As the Daily Telegraph reports, “An analysis of domestic violence data by the Australian Bureau of Statistics shows that while it is more common for women from poorer areas, women from high socio-economic areas are not immune from experiencing partner violence.”

As Women’s Safety Minister Anne Ruston explained, the trial has been introduced with the aim to help women overcome the financial barriers that might deter them from leaving a violent relationship. “We know that financial hardship as well as economic abuse - which may involve interfering with work or controlling or withholding money - reduces women’s ability to acquire and use money and makes it difficult to leave violent relationships,” she said. 

“The payments will assist people who need financial support to leave. We know the size of the house a woman is fleeing doesn’t matter. Often she bundles the kids into the car, maybe the dog too and they leave with nothing more than the clothes on their backs.”

To be eligible for a payment, women must be facing financial stress and have some evidence of domestic violence such as a referral from a family and domestic violence service provider with a risk assessment and safety plan, or an AVO, court order or police report. As UnitingCare Australia National Director Claerwen Little said, “We believe that all people, especially women and their children, have the right to live freely and without fear, and this payment is an important step forward to ending violence against women and children.”

If you require immediate assistance, please call 000.

If you’d like to speak to someone about domestic violence, please call the 1800 

Respect hotline on 1800 737 732 or chat online. 

Under 25? You can reach Kids Helpline at 1800 55 1800 or chat online.