Meet The Power Women Closing the Gap in Make-up Shade Variety - Women's Health

Meet The Power Women Closing the Gap in Make-up Shade Variety

“Australia is so diverse. Why aren’t we catering for that?” - by Alex Davies

by | Sep 8, 2021

This year, for Women’s Health Week, we are shining a light on the health issues we need to talk about more. So, the next time you’re after a fresh topic for the brunch table or *deep breath* another Zoom catch-up, might we suggest taking inspiration from these articles?

It’s hard not to feel fired up by the thought provoking words of these voices – from the period poverty fighter and inclusive healthcare advocate to the friends who are championing a more diverse beauty space. Empowering and enlightening perspectives, this way…

Tali Mason (left), 28, and Shaanti Wallbridge, 32

Tali and Shaanti founded All Shades Matter Cosmetics to close the gap in make-up shade variety and offer more to people of colour. They’replanning to launch their inclusive range of foundations by the end of the year Tali: “When we were younger, we’d just buy whatever [foundation] was darkest, because that was the only option. A lot of products had a white powdery finish, or my mum would tell me I looked orange, but I thought, ‘Oh well, it’s the only choice I have, so I guess it’ll have to do’, which isn’t a nice feeling at all.”

Shaanti: “Even though I couldn’t find my shade, I didn’t want to feel left out, like I couldn’t do what my girlfriends were doing. I knew walking out of the house that a shade wasn’t a match and didn’t suit me. My self-esteem took a hit, but I just had to deal with what was there, which wasn’t much. It’s not just foundation; what’s classified as a ‘nude’ lipstick is totally off on a person of colour. This country is so diverse and multicultural. Why aren’t we catering for that?”

“We are flipping the beauty game on its head by starting with darker shades”

Shaanti: “Our aim is to fill the gap in shade variety, specifically for people of colour. When you look at some [foundation] brands, there can be anywhere between 10 and 15 [options] for more Caucasian shades, whereas there might be only two or three for darker shades. We don’t all fit into one box. So instead of waiting for someone else to make the change, we decided to go ahead and do it ourselves.”

Tali: “We want to provide people with better opportunities to feel included, with a range that’s accessible and affordable. We’ve had so many messages saying, ‘I can’t wait for this launch. It’s finally something that I can get my hands on in Australia – a make-up brand for people of colour and for my colour’. It’s such a powerful message and really sums up what we’re doing, because all shades do matter.”

Shaanti: “And regardless of your shade, we’re here for you. We’re flipping the beauty game on its head by starting with darker shades and then expanding to lighter ones. We want people to feel validated, empowered and that they’ve been thought of. The foundation itself is a beautiful external look, but how you feel on the inside? That’s what really matters.”

Tali: “It’s important that everyone’s make-up experience is a positive one.”

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8 Of The Best Exercise Shorts That Will Power You Through A Summer Of Movement

It’s official: Shorts Season is officially here. While lockdown has seen many of us realise that activewear is less something to be worn for a workout and more a uniform we choose to do any and all daily activities in, when the warmer temperatures roll around, that favourite pair of sweatpants and leggings sometimes don’t cut it. Sure, they might be a staple in any wardrobe, but the Aussie sun doesn’t listen to reason, no matter how comfortable or cute it might be. And when it comes to summer, working out in leggings can feel like being trapped in a sauna, the sweat pooling at your ankles and around the waistband – as well as those other areas we won’t mention here. 

But as we transition from leggings to shorts, it becomes clear pretty quickly that not all shorts are created equal, and certainly not all shorts are fit for a workout. Take it from us at Women’s Health HQ, we’ve been there, tried it and lived to see the consequences. From the shorts that look cute but ride up to show your undies on the run, to those that feel like being strapped into a harness that’s digging into your hip bones. Then there are the fabrics that can cause chafing – a big no – and those that basically shine a spotlight on any area you might be sweating. 

Thankfully, a number of brands are here to cater to your exercise needs with innovative materials, fabrics and sustainable options to see you through a summer of movement. Regardless of your workout preferences or daily activity, we’ve selected the best shorts that will ensure you feel good in your body, shorts that get you excited to embrace the day and attack it with energy, that make you want to get outside and enjoy the outdoors, whether it be walking, running, or socialising in the park. Here are our pick of the best bike shorts below. 


Uptown Biker, $240

What says summer more than a pop of orange and the sleek shape of these Nagnata biker shorts? With its mid-length and horizontal raised rib side detail, these are shorts you can wear both for a workout and out to meet the girls. Made in Australia with a technical knit fabrication, the double-layer jacquard provides gentle sculpting qualities for the body, making it an excellent choice for light to moderate fitness activities like yoga, pilates or barre. 

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New Balance

Q Speed Fuel Short, $70

We love the colour of these shorts from New Balance which are cut with a sleek, speedy look that also helps to elongate the legs. Featuring NB DRY moisture wicking fabric, these are the shorts you want for high intensity exercise or long runs, keeping you comfortable and dry. There’s also an interior brief for added comfort and a stash pocket to keep your essentials. 

All Access

Ultra High Rise Zip Front Biker Short, $78

Yes, the colour is amazing but the fit is equally sensational on these All Access shorts. For those who love a high-rise fit and wide waistband that holds you in at the waist, look no further. The sleek, shiny look offers mid-compression and the fabric is moisture-wicking, so you can stay comfortable even during your sweatiest workouts. 


Nike x Naomi Osaka Utility Short, $90

Few things are worse than heading out the door for a run and realising your shorts offer no pockets for those essentials you need. You’re left to hold your iPhone, keys, and anything else you might need in your sweaty palm. Thankfully, Naomi Osaka knows what we need when it comes to exercise shorts and these utility shorts from her collaboration with Nike offer all that and more with a relaxed fit and elastic waistband. 


Session short Tights, $72

When it comes to bike shorts, you want to feel supported and held in but you also want to be able to breathe. These Tracksmith session short tights are exceptional in offering support while still ensuring comfort remains a priority. Forget about chafing, these shorts won’t ride up and down and the fabric offers more coverage and support against the body. 

Outdoor Voices

Relay 3” Short, $48

Who said summer shorts have to be boring? Outdoor Voices brings fashion-forward style and playfulness to their collections with fun prints and exciting colours. We love the relay 3” shorts for their ultralight, quick-drying fabric that also happens to be made from recycled polyester. But more importantly, we love the print and Poppy Swirl is as good as it gets. There’s even a hidden pocket for your valuables, too. 


Align High-Rise Short 6”, $69

If you’re familiar with the buttery-soft feel of Lululemon’s tights, you’ll want to get your hands on a pair of their shorts, too. Made with the same Nulu fabric that their tights are known for, these shorts feel weightless and super soft. They might be our go-to staple for any workout, but the feel is so second-skin that it’s hard to not wear them for every other activity, too. 

Spiritual Gangster

Seamless Biker Short, $112

These biker shorts from Spiritual Gangster move with you, thanks to a three-tiered compressive waistband that offers a flattering high waist that hugs you in all the right places, without proving constrictive. They offer medium compression but are built for all day comfort, and the colour is a true summer staple because, let’s face it, who doesn’t love tie-dye?