Now, in order to combat years of heavy filters, beauty modes and every other influencer being a makeup guru, a new TikTok challenge has taken over our feeds, flipping the switch to an au natural approach.
Set to "Humble" by Kendrick Lamar, the #Fitlerless challenge promotes users to show a fully-glam filters version of themselves, set alongside an after shot of themselves with no filter - all in the name of body positivity.
The trend, which flows to the lyrics "I'm so fuckin' sick and tired of the photoshop/ Show me somethin' natural like afro on Richard Pryor," has gained so much attention that even celebs like Lizzo have jumped in.
Including everything from body hair to acne, check out some our faves below:
