Most tend to apply blush to the apples of your cheeks - after all, it’s the reason for smiling when applying the product. But the new trend sees blush applied further up the face. Rather than the apple of the cheeks, it involves stacking your contour above the hollows of your cheeks and applying blush on top. By doing so, it gives a lifted look to the face.
though it might be a hard discovery to swallow, there’s good reason for making the shift to applying blush further up. The idea behind smiling when applying blush was because often the apple of the cheeks is where we naturally go rosy, but as makeup artists have been quick to note, when we stop smiling the blush doesn’t fall in a flattering place.
According to makeup artist Alexandra Compton, who spoke to MindBodyGreen, “Your blush placement will actually be lower with a straight face,” which can create the illusion of a drooping or sagging face. By applying the product with a straight face and not smiling, you can thus create a more lifted look.
Obviously, when it’s your face, you can do what you want to it but it is interesting to note that for all this time, we probably could have been applying blush far better, or at least in a more flattering way. Even so, not smiling during application seems…well, odd.