In one post, which Kylie clearly labeled as an ad, she poses in a Waist Gang Society waist trainer. “My girl @premadonna87hooked me up with the @waistgangsocietysnap back package,” she wrote. “Waistgang has the BEST quality snap back products. Make sure you get your package & follow @waistgangsociety to join & keep up the journey together.”
This isn’t the first time Kylie has shilled for Waist Gang Society—she posed for several Instagram ads in the past, which the company’s founder recently re-shared on Instagam alongside the caption, “Train the Kylie Jenner way!! Before the babe & after. Order your SnapBack package have it with you once you give birth.”
In case you were wondering, the SnapBack package includes (per the Waist Gang Society website):
- A detox tea that you’re supposed to drink in the a.m.
- “Slimming cold gel” that you’re supposed to put on your stomach
- A “cellulite and toning glove” that you're instructed to use to rub that gel in
- A “slimming wrap” that goes around your waist
- A “postpartum sweat belt” that goes on top
The company doesn’t go as far to suggest that their waist trainer will actually help you lose weight, but it heavily implies it.
Experts have told Women's Health in the past that waist training is a bad idea under any circumstance. Among other things, it can put unwanted pressure on your midsection, which limits the blood and oxygen flow to your vital organs. But doing it after you’ve had a baby is a straight-up horrible idea, says Doctor Michael Russo, a bariatric surgeon at MemorialCare Surgical Weight Loss Centre.
“It’s completely backwards reasoning,” he says. Pregnancy causes your abdominal muscles to atrophy and stretch, and the best way to get your waist back is to strengthen those abdominal muscles, he explains. Waist trainers actually keep you from using your abdominal and core muscles, which can cause your ab muscles to weaken even more. Basically, it’s going to make things worse, not better.
“You really want to limit any sort of splinting of your abdominal wall, engage your abdominal wall, and use healthy core strengthening,” Russo says. Long-term use of a waist trainer can also distort your ribs and internal organs, which, yeah, isn't good.
As for weight loss, new mums are generally encouraged to take it easy postpartum, especially while they’re breastfeeding. After that, Russo says it’s really best to try to eat a healthy diet (one high in protein and low in fat and carbs seems to work best for most people, Russo says). It's also smart to focus on cardio and core strengthening, Russo says. “No hip fads or crash diets are going to be nearly as effective or safe as a healthy diet with good cardiovascular exercise,” he says.
This article originally appeared on Women's Health US