Kim Kardashian's New Beauty Line Sold Out In MINUTES

Instagram / @kimkardashian

Given how enviable Kim Kardashian West’s daily “glam” is, there was no doubt her new beauty line would be a popular one. But KKW Beauty has absolutely slayed expectations, with reports that the 300,000 contour and highlighting kits on offer sold out in less than 20 minutes.

If you’re doing the maths on that, the reality TV queen would have raked in $14 million in less time it takes us to get out of bed in the morning.

I'm so in love with these shades! I use the medium and dark kits depending on whether I'm going for a natural daytime look or I want a more dramatic contour for the evening. @KKWBEAUTY

The range (that hopefully some of you got their hot little hands on) features cream contouring products (available in light, medium, dark and deep dark shades) and a highlight kit with a dual-ended blending brush.

‪Just five days to go until my @kkwbeauty Crème Contour and Highlight Kits launch! I'm launching four kits... light, medium, dark and deep dark, to complement all skin tones. Each kit comes with a dual-ended contour stick, a dual-ended highlight stick that has a matte and shimmer highlight, and the perfect brush and sponge blending tool! I love how many shades we have, and how versatile these kits are!

“I change up my looks all the time, but the one thing that’s consistent is contour,” Kim said of the product selection process.

“Hopefully, every month we’ll have a drop of another product,” she said. “I’m focusing on skin and the contouring and concealer and all my favourite things will be coming out soon.”

Credit cards at the ready for the next round.

Today's the day!!! @Kkwbeauty launches at 9am! go to kkwbeauty.com for the creme contour and highlight kits!