As far as beauty brands go, The Ordinary is one of the most highly hyped – its $10 foundation had a 25,000-strong waitlist last year, and it’s Niacinamide 10% serum is one of ASOS’s top two bestselling beauty products.
Their Granactive Retinoid Emulsion 2% has become a cult product for anyone looking to up their anti-ageing game thanks to its low likelihood of causing irritation (a rarity for many retinol-based products) and ability to speed up cell regeneration and eradicate acne. Did we mention Kim Kardashian is a fan?
Kimmy K also favours Olay Regenerist Regenerating Serum, another retinol product, and Peter Thomas Roth Retinol Fusion PM, for her wrinkle-fighting fix.
This article originally appeared on Marie Claire