Here’s the rub: Strands go through a lot when they’re transformed from dark to platinum blonde. As Women’s Health has talked about before, bleach weakens hair bonds, leaving strands drier and more straw-like.
Clearly, Kim K doesn’t have that problem, though. Her hair looks impossibly silky, shiny, and sleek, even post dye-job. She’s using a secret weapon to keep her locks healthy—and you have to know about it.
Via Instagram, Kim K revealed that she was shopping to pick up Nexxus Emergencee Treatment.
Buy it: $19.99, nexxus.com
“Oh, no big deal, just came into the Nexxus store. My hair being bleached, I have to get this new Emergencee protein treatment. So excited,” she said.
The hair repair treatment—designed to be used post-colour treatment—packs marine collagen and elastin proteins to reconstruct broken protein structures and boost strands’ strength. It’s the reason why her hair looks resilient and strong.
If you and Kim K share similar hair struggles, you can use this as a weekly pre-treatment to keep your strands in tip-top shape. Best of all, it’s not too expensive—just $20, and you can do this at home.
You also don’t need to have gone from super-dark locks to platinum, either. If you colour treat or use hot styling tools on your strands, you’ll also benefit big time.
This article originally appeared on Women's Health US.