The Association helpline reported that they experienced a 40 per cent increase in call volume in 2020 that were related to mental health and eating disorder struggles compared to the year before. In light of that data and other trends on Pinterest, the platform updated its policies, prohibiting all ads related to weight loss imagery and language. Now, the hope is that those on the platform will look to embrace radical self-acceptance.
Pinterest had already banned ads that featured weight loss or appetite pills, supplements or other products, before-and-after weight-loss imagery, weight loss procedures like liposuction or fat burning, body shaming and claims regarding unrealistic cosmetic results. The new policy will now also see any products that claim weight loss through something worn or applied to the skin banned, along with referencing BMI or similar indexes, and language or imagery that idealises or denigrates certain body types.
A statement from the company read: “As our community of Pinners grows, so do searches for tips like healthy eating, healthy lifestyle and fitness tips. We’ll continue providing useful and relevant content for those searching for it while prohibiting content that displays, rationalises, or encourages eating disorders and other types of self-injury.”