Harry Styles Is Launching A New Beauty Brand ‘Pleasing’ - Women's Health

Harry Styles Is Launching A New Beauty Brand ‘Pleasing’

The beauty line includes the likes of nail polishes, serums and lip oils.

The man who crooned Watermelon Sugar knows a thing or two about beauty. Having fronted the world’s biggest magazines along with campaigns for luxury designers and fashion brands, Harry Styles has a face that isn’t just instantly recognisable, but also accustomed to the odd pamper session and self-care routine. He’s no stranger to makeup and in recent years, Styles has been something of a trailblazer for countless men too afraid to indulge their fantasies of self-expression and live authentically. Whether it’s wearing a dress, skirt, or nail polish, Styles has embraced it all and now he’s giving his fans the opportunity to do the same through the launch of his new beauty line, ‘Pleasing’. 

In 2021, it’s hard to find a celebrity that doesn’t have a beauty line these days. Jennifer Aniston recently launched a range of hair products, while countless other celebrities have entered the beauty and skincare industry, including Pharrell Williams, Rihanna, Jennifer Lopez and Selena Gomez. The announcement of yet another celebrity range might see you groan and roll the eyes considerably, but in this case Styles looks set to bring something new and fresh to the table. Aside from the fact that he’s one of the hottest and most in-demand singers around right now, he also has a way of turning anything he puts his name to into something instantly covetable. 

It was in June of this year that reports first suggested the singer might be working on a beauty line of some kind, after he took out a trademark for a company that lists him as Director. The name of the company was revealed to be ‘Pleased As Holdings Limited’. Now, the brand’s name has been revealed as ‘Pleasing’. 

Campaign shots of the brand have been shared across Styles’ social media, with the caption “Find your pleasing.” Much like anything Styles does, the shots themselves are incredible, depicting styles wearing multi-coloured nail polish in one of the photos, which many have taken to be a hint at what we can expect from the brand. 

A release from the brand states: “We are excited to announce the launch of Pleasing, a life brand that moves to wherever there’s something Pleasing to be found. Founded by Harry Styles in 2021, Pleasing’s mission is to bring joyful experiences and products that excite the senses and blur the boundaries.”

It continued: “We take inspiration from the way nature adorns itself and the multitude of unique identities in our community. We believe by exploring the contradictions around and within us, we dispel the myth of a binary existence. The first-ever drop of Pleasing, Perfect Pearl, includes four Nail Polishes ($20/$65), an illuminating Serum ($35) and the Pleasing Pen ($30), a dual-ended Eye Serum and Matte Lip Oil.”

Fans have been quick to champion the news, with one expressing: “take my money” on a recent Pleasing post, while another wrote: “PERFUME AND COSMETICS?? SHUT UP RN OH MY GOD IM SO EXCITED.”

Pleasing has been released in the US, with international dates expected to follow shortly.  

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