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Gwyneth Is On A Quest To Make Menopause Cool

The actress and entrepreneur is using her Goop website to call for a rebrand. - by Jess Campbell
  • 30 Mar 2021
Gwyneth Is On A Quest To Make Menopause Cool
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In the non-exhaustive list of taboo subjects, it’s surprising that menopause ranks highly amongst the top. That something that’s a natural process and a life stage we’ll all enter at some point in our lives should be taboo in the year 2021 is somewhat shocking, and perhaps says more about our values as a society than it does about the evolution of biology. Recently though, Gwyneth Paltrow has spoken out in support of menopause, or at least she’s doing her part to end the stigma surrounding this period defined by mood swings and hot flashes. 

The 48-year-old star recently shared that she’s perimenopausaul, a precursor to menopause in which the ovaries gradually begin making less oestrogen. It’s a natural phase to enter in life, and often causes women to experience irregular menstrual cycles and fluctuations in hormones, along with symptoms like drops in libido. Most women will experience it in their 40s, while some will even experience the changes as early as their mid-30s. 

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Now, Goop is calling for a rebrand of menopause and with Gwyneth’s star power still shining bright, she might just succeed in making it cool. The wellness platform previously released a video where Gwyneth detailed her experience with perimenopause, saying: “When you get into perimenopause, you notice a lot of changes.” She added, “I can feel the hormonal changes happening: the sweating. The moods. You’re just like all of a sudden furious for no reason.”

In dealing with the new stage in her life, Gwyneth said that she’s recalibrated her fitness regimen to take this into account, going so far as to incorporate weight-lifting to build bone density, while also continuing to keep her clean-eating diet which focuses on whole foods, leafy greens and lean, ethically-sourced protein. She also closely monitors her hormone levels. “I wasn’t overly focused on my hormones in my thirties,” she said. “[But now] I do a panel every six months to ensure that everything is aligned.”

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In an interview with Vogue, Gwyneth explained: “I remember when my mother went through menopause and it was like such a big deal and there was grief around it for her and all of these emotions.” It led her to become passionate about tackling taboo subjects in the field of women’s health as Goop even went so far as to launch Madame Ovary, a vitamin and supplement pack allegedly designed to help regulate hormones for women above 40. “I think menopause gets a really bad rap and needs a bit of a rebranding. I don’t think we have in our society a great example of an aspirational menopausal woman.”

Jess Campbell
Hobby jogger and pickle enthusiast, Jess is a storyteller committed to sharing the human stories that lie at the heart of sport. When not staring down the blank page of a word document, you can find her getting a little lost and a little cold out on the trails. Previous work featured in Vogue and GQ Australia.

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