A recent survey by sex toy company CalExotics found that 93 per cent of people who consistently set goals for themselves had “incredible” sex on the reg. These goals often involved their relationships but were also do to with finances, health and fitness.
Interestingly, 84 per cent of these participants also set goals with their partners. Sometimes these were sexual in nature (like having sex more often or experimenting with kinks) although mostly they were centred around enhancing connection (via sharing more and prioritising honesty.)
On the flip side, 52 per cent of people who described their sex life as "boring or non-existent" consistently set goals for themselves.
So, what’s the tie-in?
"People who are goal-setters tend to be focussed and offer what they want to achieve intention and attention, and this same rule can apply to our sex lives,” relationship psychotherapist Kate Moyle told Cosmopolitan UK.
"Whilst being goal-orientated (e.g. focused on achieving orgasm) can actually be detrimental to enjoying sex as it can become performance-focused, the couples that often report having better sex are those that are actively involved and investing in their sexual and intimate lives.
"Our sex lives require nurturing like everything else in our lives and so setting positive habits around this can really pay dividends as we are seeing with the reports from this research."