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Everything We Know So Far About Hailey Bieber's Rumoured Beauty Brand

Another one bites the dust. - by Nikolina Ilic
  • 08 Feb 2021
Everything We Know So Far About Hailey Bieber's Rumoured Beauty Brand

Like string bikinis and high ponytails, celebrity beauty brands seem to be one of the dominating trends of the season, with - what seems like - a new member joining the club at least weekly. I mean, it felt like only yesterday that we reported on the newly-released JLo Glow collection.

Following the likes of Miranda Kerr and Kylie Jenner, fellow socialite and wife to an incredibly-famous pop-star, Hailey Bieber, has reportedly filled a trademark for a new beauty brand, Rhode: a line of “beauty and wellness merch”.

According to news outlet TMZ, the trademark covers ‘wellness merchandise, bath and shower products, beauty creams, personal cleaning products, cosmetics, make-up, fragrances, haircare, and skincare.’

Thankfully, avid followers of Hailey Bieber and her glowing skin will already know about her love of skincare – from face masks to vitamin C serums, so hopefully the line will channel her personal passion and consumer knowledge.

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While the line is looking promising, we have to remember that the model previously filed a trademark for the name Bieber Beauty in 2019, which was intended as a skincare and body product range. She also still happens to be a global ambassador for BareMinerals – a contract which would likely present a conflict of interest.

In saying that, if her keen interest in skincare (and the booming global skincare market), suggests that it, rather than make-up, might be her first port of call when it does drop, it also helps that the Instagram handle @Rhode has mysteriously become active with the bio: rhode :: 2021.

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Talking about her own skin last year, Hailey says: ‘Since I like to be as transparent as possible about my skin: I have something called perioral dermatitis which I’ve had for a few years now.’

She continues, ‘that's why for my skin personally I go for super gentle anti-inflammatory products that will help soothe my skin and won't trigger a dermatitis breakout.’

A range of soothing skincare products, perhaps? Only time will tell.

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Nikolina Ilic
Nikolina Ilic
Nikolina is the new web-obsessed Digital Editor at Men's and Women's Health, responsible for all things social media and .com. A lover of boxing, she has a mean punch inside and out of the ring. She was previously a Digital Editor at GQ and Vogue magazine.

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