Following the likes of Miranda Kerr and Kylie Jenner, fellow socialite and wife to an incredibly-famous pop-star, Hailey Bieber, has reportedly filled a trademark for a new beauty brand, Rhode: a line of “beauty and wellness merch”.
According to news outlet TMZ, the trademark covers ‘wellness merchandise, bath and shower products, beauty creams, personal cleaning products, cosmetics, make-up, fragrances, haircare, and skincare.’
Thankfully, avid followers of Hailey Bieber and her glowing skin will already know about her love of skincare – from face masks to vitamin C serums, so hopefully the line will channel her personal passion and consumer knowledge.
While the line is looking promising, we have to remember that the model previously filed a trademark for the name Bieber Beauty in 2019, which was intended as a skincare and body product range. She also still happens to be a global ambassador for BareMinerals – a contract which would likely present a conflict of interest.
In saying that, if her keen interest in skincare (and the booming global skincare market), suggests that it, rather than make-up, might be her first port of call when it does drop, it also helps that the Instagram handle @Rhode has mysteriously become active with the bio: rhode :: 2021.
Talking about her own skin last year, Hailey says: ‘Since I like to be as transparent as possible about my skin: I have something called perioral dermatitis which I’ve had for a few years now.’
She continues, ‘that's why for my skin personally I go for super gentle anti-inflammatory products that will help soothe my skin and won't trigger a dermatitis breakout.’
A range of soothing skincare products, perhaps? Only time will tell.