But celebrities sharing images of their dimpled skin via their Insta accounts to make a statement about how happy they are in their un-Photoshopped bodies?
That's pretty dang 2019.
In celebration of the women who've done it, from Jessie J to Ashley James, here they are – in all of their 'zero f**ks given' glory.
1. Jessie J
Windswept and glancing out to the sea, the British singer let the world know that 'for those telling me I have cellulite. I know. I own a mirror.'
2. Ashley James
Former Made in Chelsea star Ashley stopped for some real talk last week, as she shared a photo of herself on holiday in the Maldives.
'I am the happiest I've ever been living my life,' she wrote in the caption. 'I'm not depriving myself of food and drink, and I accept my ever-changing body as it gets older and wiser.'
3. Kelly Rowland
Destiny's Child singer Kelly can do whatever she wants, because she was in Destiny's Child and those are the rules of life.
We especially love this shot of the 38-year-old in a paint brush-style colourful one piece.
4. Hilary Duff
Sharing another beach image, the American actress typed out a bold message to her 11M+ Insta followers.
'Since websites and magazines love to share 'celeb flaws' - well I have them! My body has given me the greatest gift of my life: Luca, 5 years ago. I'm turning 30 in September and my body is healthy and gets me where I need to go,' she wrote in 2017.
5. Ashley Graham
Model Ashley Graham has been on a mission to open up the fashion industry to women beyond a narrow definition of beauty for years – but her candid snaps are always welcome.
Like she says: 'I'm not ashamed of a few lumps, bumps or cellulite.. and you shouldn't be either.'
6. Chrissy Teigen
Chrissy's sharing knows no bounds, which is why the Internet can't get enough of the model, presenter and cookbook author. When it comes to embracing the whole her – 'stretchies' included – she's got it nailed.
7. Iskra Lawrence
UK model Iskra has always been open about how she celebrates her body as it is, and this shot from February is no exception.
Like she says, 'celluLIT.'
8. Amy Schumer
As well as sharing her cellulite in this snap, funny woman Amy also let the world know that she 'does not regret' getting her lower back tattoo at 18. Amy, we've all been there.
This article originally appeared on Women's Health US.