On Sunday, Fiona K took to the social media platform to ask her followers to support the campaign #KnowYourLemons, a meme used to educate women on the 12 differing symptoms of breast cancer.
“Tweeting this because my young daughter is fighting breast cancer,” she penned. “If it gets 1 retweet it might save a life.”
But what happened next was unexpected, to say the least.
In the 48 hours that followed, Fiona’s post was retweeted 217,000 times and received more than 100,000 likes.
Many were so moved by her words that they responded with their own stories of survival, love and loss.
Even the campaign’s creators were called to action, thanking Fiona for encouraging others to conduct their own breast exams and for raising awareness.
It was launched earlier this year in conjunction with Beaumont’s charity Worldwide Breast Cancer, with the aim to show the signs of breast cancer in a way that appealed to a diverse audience.
“Some patients don’t want to talk about breasts or look at them,” she told the BBC.
“Often women used in campaigns don’t look like ordinary women – but even those with little literacy can understand this.”
It has since been featured by media outlets across the US, Canada, South Africa, Australia, the Netherlands and Poland.
Here at Women's Health, we're getting behind Pink Hope for Bright Pink Lipstick Day – now’s the time to chat to your loved ones about your family health history, so you can be aware, proactive and empowered.