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"If a girl is experiencing hair loss for any reason, she can see herself reflected in the line,” the company said in a statement.
Naturally, the announcement is going gangbusters online, with many happy to finally see Barbie rocking what makes them unique.
Mattel first started waves for being more inclusive when they introduced the Barbie Fashionistas line back in 2015. Today, the range features 176 dolls – both male and female – with nine different body types, 35 skin tones and 94 hairstyles. One Barbie even uses a wheelchair, while another has a prosthetic limb.
“Barbie has continued to evolve over the years to better reflect the world girls see today, adding more diversity for endless storytelling possibilities,” Mattel wrote on their website.
The company have also announced they will be releasing a new line of dolls without gender labels attached in an effort to offer “endless combinations all in one box.”
In a statement, senior vice president of Mattel fashion doll design Kim Culmone said that Mattel “felt it was time to create a doll line free of labels” while “the world continues to celebrate the positive impact of inclusivity,” considering “toys are a reflection of culture.”
“Through research, we heard that kids don’t want their toys dictated by gender norms,” Culmone added. “This line allows all kids to express themselves freely which is why it resonates so strongly with them.”