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Band-Aid Has Launched A Line To Match A Range of Skin Tones

LONG overdue. - by Lucy Bode
  • 15 Jun 2020
Band-Aid Has Launched A Line To Match A Range of Skin Tones
Getty

After many requests for the brand to include more inclusive hues, Band-Aid has launched a line of adhesive bandages to match multiple skin tones.

The announcement was made via their Instagram account over the weekend, with the caption acknowledging that it was time for them to “do better” to “embrace the beauty of diverse skin.”

“We hear you. We see you. We’re listening to you,” the post read.
⁣
“We are committed to launching a range of bandages in light, medium and deep shades of Brown and Black skin tones that embrace the beauty of diverse skin. We are dedicated to inclusivity and providing the best healing solutions, better representing you.”

RELATED: 10 Books About Racial Discrimination We Should All Be Reading Right Now

bandaidbrand View Profile
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We hear you. We see you. We're listening to you.⁣ ⁣ We stand in solidarity with our Black colleagues, collaborators and community in the fight against racism, violence and injustice. We are committed to taking actions to create tangible change for the Black community.⁣ ⁣ We are committed to launching a range of bandages in light, medium and deep shades of Brown and Black skin tones that embrace the beauty of diverse skin. We are dedicated to inclusivity and providing the best healing solutions, better representing you.⁣ ⁣ In addition, we will be making a donation to @blklivesmatter.⁣ We promise that this is just the first among many steps together in the fight against systemic racism.⁣ ⁣ We can, we must and we will do better.

In addition, Band-Aid have pledged to make a donation to Black Lives Matter, although they admit it is “just the first among many steps together in the fight against systemic racism.”

And while many are applauding the move, some are baffled it wasn’t made sooner – especially considering the brand was founded back in 1920.

“It was ‘about time’ like 50 years ago… oh well, glad it’s finally happening. It’s a shame that it took a revolution for you all to open your eyes,” one comment read.

“Literally 100 years too late @bandaidbrand,” said another.

“We’ve been bruised for years and ya’ll just now figuring this out – Keep ‘em!” a third person wrote.

Others pointed out black-owned bandage companies, e.g. Tru-Colour and Browndages, were created years ago to address this very issue.

“Ok, but support @browndages, a Black-owned brand that solved this problem before you realised dark skin tones exist...” wrote one follower.

Band-Aid (which, btw, is owned by parent company Johnson & Johnson) is yet to clear up when – and if -  the new colours will be made available in Australia.

RELATED: The Anti-Victoria’s Secret Show Is Here and It’s Pretty Damn Inspiring

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Lucy Bode
Lucy Bode
Lucy is Women Health’s digital editor, social media specialist and the go-to girl for all things holistic wellness. Her background as a journalist and passion for food, fitness and integrative medicine has led her to write for some of Australia’s leading publications over the course of her career.

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