The Biggest Activewear Trends For 2020

6 Of The Biggest Activewear Trends For 2020

From the yoga mat to the farmer’s markets – here’s what will be trending in activewear in 2020.

1. Multitask activewear

Who doesn’t love getting up on a Saturday and getting straight into their activewear! The huge rise of the athleisure trend has seen the lines blurred between traditional gym gear and casual wear. Today consumers expect their activewear to be ‘ready for anything’ to take them through leisure, fitness and everything in between. Customers further are looking to streamline their wardrobes with less, investing in key pieces that offer wear across occasions. To up your multitasking activewear game try the Nike Sportswear City Ready Woven Pants, adidas performance SenseBounce + Street Shoe and JAGGAD Incognito Reversible Jacket  for picks that will take you from the gym, a hike to a stroll to the grocery store.

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2. Sustainable Style

When it comes to sportswear trends to watch, green truly is the new black. Customers today want to know where and how their clothes were made and are demanding greater transparency. Many brands have made fantastic headway in answering the call for more conscious apparel and it’s a number set to only grow. To easily shop more conscious style, take advantage of THE ICONIC Considered, an on-site filter system that allows you to shop by your personal sustainability credentials. Some of my current top considered picks include the PE Nation Shuffle Tank and Reebok Classics Fleece Sweatshirt, both made using organic cotton. I’m also loving the Running Bare Revenge Body Catsuit, which is made locally via processes that carry a lower environmental impact.

3. Eye of The Tiger

Exotic animal prints are everywhere right now, and if it hasn’t already, expect this trend to infiltrate your gym bag too. For the more bold, get in touch with your ‘wild side’ by going all out in a matching printed combo like the B.O.D BY RACHAEL FINCH Yardage Leggings and Crop. For a more subtle addition, bring a little ‘something’ to your workout outfit by mixing pieces like this  Dharma Burns Printed Lace Up Bra and The Upside Leo Yoga Pants.

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4. Pretty in Pastel

Popularised by celebs such as Bella Hadid and Kylie Jenner, the pastel look will make its mark on sportswear in Australia, but with a spin. Rather than reaching for the neutral chrome and beige tones that the stars have been donning, try incorporating lighter colours such baby pink, pastel turquoise and lilac. I recommend the Under Armour Rush Crop Leggings and Nike Indy Logo Bra

5. Retro Reboot

Style nods to the 90s are being felt across the fashion world and are particularly strong within the athleisure space. Whether it’s neon colours, oversized logos, to midriffs, expect to see this trend stick around for seasons to come. Add some 90s fun to your workout kit with oversized jumpers, a colourful windbreaker or a classic style sneaker. Work the look with picks like the DKNY High Logo 9” Bike Shorts, Nike Air Max 2000 and Puma Shift Packable Jacket.

6. Absolutely Everybody

Expect to see more and more brands creating sportswear ranges that have cuts, materials and size ranges that work for each and every body, maximising second skin comfort. Brands such as Nike, Running Bare and Good American are already leading the charge on this, and you will see others follow suit to offer options that all bodies feel comforted and supported in. Look out for ergonomic compression and seamless cuts in styles like the LNDR Rocket Sports Bra and AIM’N Ribbed Seamless Bra aimed at maximising comfort and performance support. 

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